Brian S. Gordon, Ph.D.

School of Education - Health, Sport, & Exercise Sciences
Assistant Professor
Ph.D., Sport Management, Florida State University
Primary office:
Robinson Health and Physical Education Center
Room 146C-1
University of Kansas
1301 Sunnyside Avenue
Lawrence, KS 66045


Education

Ph.D., Sport Management, Florida State University

M.S., Sport Management, Southern Illinois University

B.A., History, Eastern Illinois University

Teaching

Courses:

HSES 830 – Socio-Cultural Dimensions of Sport – Fall 2015

Research

Dr. Gordon’s line of research lies within sport marketing focusing on consumer behavior/psychology and brand management. Specifically, Dr. Gordon’s contributions have furthered our understanding of fan engagement, fan community identification, and longitudinal fan loyalty. Dr. Gordon’s research has applied and extended theories such as social identity theory, engagement theory, and brand equity.

Research Interests

  • Brand management
  • Consumer behavior
  • Cognition and emotion in consumer decision-making
  • Fan behavior/Fan violence

Selected Publications

Nakazawa, M., Yoshida, M., & Gordon, B. (2016). The antecedents and consequences of sponsor-stadium fit: Empirical evidence from a non-historic stadium context. Sport, Business, and Management: An International Journal, 6(4), 407-423. DOI:10.1108/SBM-08-2015-0025

Gordon, B. S., James, J. D., & Yoshida, M. (2016). The development of brand association measures in multiple product categories: New findings and implications for goods and service brands. International Journal of Business Administration, 7(3), 140-152. DOI:10.5430/ijba.v7n3p140

Oja, B. D., Bass, J. R., & Gordon, B. S. (2015). Conceptualizing employee identification with sport organizations: Sport Employee Identification (SEI). Sport Management Review, 18(4), 583-595. DOI:10.1016/j.smr.2015.02.002

Schaeperkoetter, C., Bass, J., & Gordon, B. (2015). Student-Athlete School Selection: A Family Systems Theory Approach. Journal of Intercollegiate Athletics, 8(2), 266-286. DOI:10.1123/jis.2015-0003

Yoshida, M., Heere, B., & Gordon, B. S. (2015). Predicting loyalty through community: Why other fans are more important than our own intentions, our satisfaction, and the team itself. Journal of Sport Management, 29(3), 318-333. DOI://dx.doi.org/10.1123/jsm.2013-0306

Mondello, M. J., & Gordon, B. S. (2015). The NBA fan experience: A case study of a professional sport franchise. Journal of Contemporary Athletics, 9(4), 1-14.

Bass, J. R., Achen, R., & Gordon, B. S. (2015). Motivations for athletic giving: Examining non-renewed donors. Applied Research in Coaching and Athletics Annual, 30(2), 166-186.

Yoshida, M., Gordon, B. S., James, J. D., & Heere, B. (2014). Sport fans and their behaviors in fan communities. In K. Kanosue (Ed.), Sport Science Series on "Active Life". Tokyo, Japan: Springer Science+Business Media, Inc.

Yoshida, M., Gordon, B. S., Nakazawa, M., & Biscaia, R. (2014). Conceptualization and measurement of fan engagement: A unidimensional behavioral approach in spectator sport. Journal of Sport Management, 28(3), 399-417.

Gordon, B. S., & Yoh, T. (2013). Examining topics in sport law: A content analysis of the Journal of the Legal Aspects of Sport. International Journal of Sport Management, 14(1), 1-18.

Naylor, M. R., Gordon, B. S., & James, J. D. (2012). A societal perspective of sport: Scale development in two settings. Journal of Global Scholars of Marketing Science, 22(2), 101-116.

Yu, C. C., & Gordon, B. S. (2012). International fans’ motivations for following U.S. sports: An investigation of fans in Taiwan. International Journal of Sport Management, 13(4), 339-362.

Bass, J. R., Gordon, B. S., & Kim, Y. K. (2012). University Identification: A conceptual framework. Journal of Contemporary Athletics, 7(1), 13-26.

Yoshida, M., Gordon, B. S., & James, J. D. (2012). Who is more influenced by customer equity drivers? A moderator analysis in a professional soccer context. Sport Management Review, 15(1), 389-403.

Mondello, M. J., Gordon, B. S., & Kim, D. W. (2011). Issues facing fundraising professionals in sport and non-sport organizations: An exploratory study. International Journal of Sport Management, 12(2), 221-240.

Rudd, A., & Gordon, B. S. (2010). An exploratory investigation of sportsmanship attitudes among college student basketball fans. Journal of Sport Behavior, 33(4), 466-488.

Yoh, T., Mohr, M., & Gordon, B. S. (2008). An examination of satisfaction with campus recreation facilities among college students with physical disabilities. Recreational Sport Journal, 32(2), 106-113.

Yoh, T., Yang, H., & Gordon, B. S. (2008). Status of participation in physical activity among international students attending colleges and universities in the United States. College Student Journal, 42(4), 1110-1117.

Yoh, T., Mohr, M., & Gordon, B. S. (2006). The effect of gender on Korean teens’ athletic footwear purchasing. The Sport Journal, 9(1).

» Show All Publications

Selected Grants

Bass, Jordan, (Principal), Schaeperkoetter, Claire, (Co-Principal), Gordon, Brian, (Co-Principal), Student Perceptions of Institutional Support for Athletics in NCAA Division I., Knight Commission, $2,000, Submitted 01/01/2015 (05/01/2015 - 12/31/2015) . Not-for-Profit (not Foundation). Status: Funded.

Gordon, B. S., (Principal), Online Course Development Grant for ESS 710, University of Wisconsin – La Crosse Online Education, $3,000, - 12/31/2014) . Other University. Status: Funded.

Gordon, B. S., (Principal), Online Course Development Grant for ESS 711, University of Wisconsin – La Crosse Online Education, $3,000, - 12/31/2014) . Other University. Status: Funded.

Gordon, B. S., (Principal), Online Course Development Grant for ESS 702, University of Wisconsin – La Crosse Online Education, $3,000, - 12/31/2013) . Other University. Status: Funded.

Gordon, B. S., (Co-Principal), Online Program Development Grant, University of Wisconsin – La Crosse Online Education, $126,000, - 12/31/2012) . Other University. Status: Funded.

Gordon, B. S., (Principal), Online Instructor Training Grant, University of Wisconsin – La Crosse, $1,000, - 12/31/2011) . Other University. Status: Funded.


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