Jordan Robert Bass

School of Education - Health, Sport, & Exercise Sciences
Associate Chair/Sport Management Program Director/Assistant Professor
Ph.D., Sport Management, Florida State University
Primary office:
785-864-6831
Robinson Health and Physical Education Center
Room 160C
1301 Sunnyside Avenue
Lawrence, Kansas 66045


Jordan R. Bass, Ph.D. is the Associate Department Chair, Sport Management Program Director, and Assistant Professor in the Health, Sport, and Exercise Sciences Department. Dr. Bass is in his fourth year at the University of Kansas. Dr. Bass has published in journals such as Sport Management Review, Journal of Intercollegiate Sport, the International Journal of Sport Management, the International Sport Coaching Journal, Journal of Issues in Intercollegiate Athletics, Cultural Studies-Critical Methodologies, and the Journal of Applied Sport Management. His current research agenda focuses on the organizational behavior of athletic programs, athletics place in a higher education setting, and social issues in intercollegiate athletics. Dr. Bass also serves as the founder and Co-Editor of the Journal of Amateur Sport and a Research Fellow in the Partnership for the Advancement of Sport Management at Wichita State University.

Dr. Bass specializes in amateur sport, organizational behavior, institutional theory, sport in higher education, diversity in sport.

Education

Ph.D., Sport Management, Florida State University

M.Ed., Sport Management , Wichita State University

B.S., Communications, University of the Ozarks

Research

Dr. Bass's research interests center around the amateur sport realm. Specifically, he examines the organizational behavior and sociocultural practices of amateur sport organizations. Dr. Bass is also interested in institutional theory, sport in higher education, sport media, sociological aspects of sport, and organizational culture.

Research Interests

  • Amateur Sport, Institutional Theory, Sport in Higher Education
  • Organizational Behavior
  • Sociological Aspects of Sport
  • Organizational Culture

Selected Publications

Stensland, P. & Bass, J. (in press). To Charge or Not to Charge? Examining Stakeholder Perceptions of Non-Revenue Sports Ticketing Policies. Journal of Applied Sport Management.

Bass, J. R (Ed.). (2017). Introduction to Sport Management. 285.

Schaeperkoetter, C. C., Oja, B. D., Mays, J. Krueger, K. Hyland, S. Christian, R. & Wilkerson, Z. (2017). The "New" Student-Athlete: An Exploratory Examination of Scholarship eSports Players. Journal of Intercollegiate Sport, 10(1), 1-21.

Delia, E. B., Bass, J. R., & Wann, D. L. (2017). Tweets of Self-Presentation: Assessing In-Game Sport Consumer Behavior via Twitter. Applied Research in Coaching and Athletics Annual, 32, 33-62.

Schaeperkoetter, C. C., Mays, J. & Bass, J. R. (2017). “When there was no money in it, there were no men in it”: Examining gender differences in qualifications of college women’s basketball coaches. International Sport Coaching Journal, 4(1), 95-100.

Kellison, T. B., Bass, J. R., Oja, B. D., & James, J. (2016). Brand management in top-tier college athletics: An analysis of motives behind mark-usage policies. International Journal of Sports Marketing and Sponsorship, 17(3), 219-242.

Bass, J. R., Newman, J. I., & Schaeperkoetter, C. C. (2016). Examining Identity Politics and Fundraising within Intercollegiate Athletics. International Journal of Sport Management, 17(4), 593-621.

Oja, B. D., & Bass, J. R. (2016). Safety or Style? Examining the Role of Equipment Personnel. Journal of Applied Sport Management, 8(1), 29-54.

Schaeperkoetter, C. C., Bass, J. R., & Bunds, K. S. (2016). Wrestling to Understand Fan Motivations: Examining the MSSC within the WWE. Journal of Entertainment and Media Studies, 2(1), 110-133.

Schaeperkoetter, C. C., & Bass, J. R. (2015). Amateur Sports. In M. Dodds & J. Reese (Eds.), Sports Leadership: A Concise Reference Guide (pp. 3-7). United States of America: Mission Bell Media.

Hambrick, M. E., Bass, J. R., & Schaeperkoetter, C. C. (2015). "The Biggest Hire in School History": Considering the Factors Influencing the Hiring of a Major College Football Coach. Case Studies in Sport Management, 3, 1-18.

Kellison, T. B., Bass, J. R., Lovich, J. & Bunds, K. (2015). Compounding Crisis Events and the Organizational Response. International Journal of Sport Management, 16(4), 573-600.

Oja, B. D., Bass, J. R., & Gordon, B. S. (2015). Conceptualizing Employee Identification with Sport Organizations: Sport Employee Identification (SEI). Sport Management Review, 18(4), 583-595. DOI://dx.doi.org/10.1016/j.smr.2015.02.002

Pfleegor, A. Katz, M. Schaeperkoetter, C. C., & Bass, J. R. (2015). Factors for success in NCAA Division III athletics. Journal of Issues in Intercollegiate Athletics, 8, 102-122.

Fontana, M. Bass, J. R., & Fry, M. D. (2015). From Smith Center to Coney Island: Examining the Coaching Climate in the United States Sporting Culture . Journal of Contemporary Athletics, 9(4), 211-226.

Bass, J. R., Achen, R. & Gordon, B. S. (2015). Motivations for Athletic Giving: Examining Non-Renewed Donors. Applied Research in Coaching and Athletics Annual, 30(2), 166-186.

Schaeperkoetter, C. C., Bass, J. R., & Gordon, B. S. (2015). Student-athlete school selection: A Family Systems Theory approach. Journal of Intercollegiate Sport, 8(2), 266-286.

Bass, J. R., Hardin, R. & Taylor, E. (2015). “The Glass Closet”: Perceptions of Homosexuality in Intercollegiate Sport. Journal of Applied Sport Management, 7(4), 1-36.

Bass, J. R., Schaeperkoetter, C. C., & Bunds, K. S. (2015). ASHE Higher Education Report Monograph Series. "The Front Porch": Examining the Increasing Interconnection of University and Athletic Department Funding. 41(5) 109. Wiley.

Bass, J. R., Vermillion, M. & Putz, P. (2014). “Going Viral”: The Impact of Forced Crowdsourcing on Coaching Evaluation Procedures. International Sport Coaching Journal, 1(2), 103-108.

Bass, J. R., & Newman, J. I. (2013). Too big to fail: The Penn State scandal and the crisis of the corporate university. Journal of Issues in Intercollegiate Athletics, 22-40. http://csri-jiia.org/documents/puclications/special_issues/2013/Too_Big_to_Fail_02_03.pdf

Bass, J. R., Gordon, B. S., & Kim, K. (2013). University identification: A conceptual framework. Journal of Contemporary Athletics, 7(1), 1-13.

Rodenberg, R. M., & Bass, J. R. (2012). Legality of online sports betting. Entertainment, Arts, and Sports Law Journal, 23(1), 102-105.

Bass, J. R., Newman, J. I., & Giardina, M. D. (2012). Of victims and markets: The neoliberal university and the spectacle of civic branding. Cultural Studies - Critical Methodologies, 12(4), 301-305.

Vermillion, M. Stoldt, C. & Bass, J. R. (2009). Social problems in Major League Baseball: A revisiting of topics twenty years later. Journal of Sport Administration and Supervision, 1(1), 23-38.

» Show All Publications

Selected Presentations

McEvoy, C. Bass, J. R., Brown, M. LeCrom, C. & Stoldt, C. . (06/30/2017). Rewards and Challenges in Considering a Transition from Faculty into Administration. North American Society for the Study of Sport Management. Denver, CO

Oja, B. & Bass, J. R. (04/30/2017). Root, Root for the Employers’ Team?: An Investigation of Job Engagement and Fandom of College Sport Employees. College Sport Research Institute Conference on College Sport. Columbia, SC

Bass, J. R., Mays, J. & Stensland, P. . (11/30/2016). Pressure to Conform: An Analysis of Culture Within Intercollegiate Athletic Departments. North American Society for the Sociology of Sport.

Schaeperkoetter, C. C. & Bass, J. R. (06/30/2016). Basketball Officiating as a Gendered Arena: An Autoethnography. North American Society for the Study of Sport Management.

Mays, J. & Bass, J. R. (06/30/2016). Dressed to the Nines: Using Fashion Theory to Explain Athlete Apparel Choice. North American Society for the Study of Sport Management.

Bass, J. R. & Gordon, B. S. (06/30/2016). Leveling Up: Examining College Scholarships for eGaming. University of Kansas Mini College.

Oja, B. D., Bass, J. R. & Gordon, B. S. (06/30/2016). Sport Employee Identification: Developing and Validating an Instrument. North American Society for the Study of Sport Management.

Yoshida, M. Gordon, B. S., Bass, J. R. & Nakazawa, M. . (06/30/2016). The Role of Pride Feelings in the Team and Fan Community Identification Processes: An Empirical Examination in Japanese Professional Sport. North American Society for the Study of Sport Management.

Bass, J. R. & Schaeperkoetter, C. C. (04/30/2016). Students’ Perceptions of Institutional Support for Athletics in NCAA Division I. College Sport Research Institute Conference on College Sport . Columbia, South Carolina

Schaeperkoetter, C. C., Oja, B. D. & Bass, J. R. (04/30/2016). The “New” Student-Athlete: An Exploratory Examination of Scholarship eSports Players. College Sport Research Institute Conference on College Sport. Columbia, South Carolina

Stensland, P. & Bass, J. R. (04/30/2016). To Charge or Not to Charge? Examining Stakeholder Perceptions of Non-Revenue Sports Ticketing Policies. College Sport Research Institute Conference on College Sport. Columbia, South Carolina

Schaeperkoetter, C. C. & Bass, J. R. (04/30/2016). “Alternative Success Theory”: An examination of what athletic department success means for small colleges. College Sport Research Institute Conference on College Sport. Columbia, South Carolina

Selected Grants

Schaeperkoetter, Claire C, (Co-Principal), Bass, Jordan R, (Principal), "Alternative Success Theory": Redefining what athletic department success means for small colleges, National Collegiate Athletic Association (NCAA) Student Research Grant, $6,000, (01/01/2015 . Not-for-Profit (not Foundation). Status: Funded.

Bass, Jordan R, (Principal), Paying to Play: Examining Small College Athletics, University of Kansas School of Education Research Support, $5,000, Submitted 02/01/2014 (07/01/2014 - 08/31/2015) . University (KU or KUMC). Status: Funded.

Bass, Jordan R, (Principal), More than a scholarship: Exploring NCAA Division III Recruiting Strategies., University of Kansas School of Education, $4,006, Submitted 02/01/2015 - 05/31/2015) . University (KU or KUMC). Status: Funded.

Bass, Jordan R, (Principal), Schaeperkoetter, Claire C, (Co-Principal), Gordon, Brian S, (Co-Principal), Students Perceptions of Institutional Support for Athletics in NCAA Division I, Knight Commission on Intercollegiate Athletics Spending Database Challenge Awards, $2,000, Submitted 01/01/2015 - 05/31/2015) . Foundation. Status: Funded.

Bass, Jordan R, (Principal), Big XII Faculty Fellowship, $2,500, Submitted 01/01/2014 - 10/31/2014) . University (KU or KUMC). Status: Funded.

Bass, Jordan R, (Principal), Ensuring Long Term Growth and Prosperity: A Mixed-Methods Analysis of University Boosters Marketing Practices, University of Kansas, $7,992, Submitted 07/01/2013 (06/01/2014 - 07/31/2014) . This funding will be used to continue a pre-established research lines examining the marketing practices of fundraising organizations. University (KU or KUMC). Status: Funded.

Bass, Jordan R, (Principal), Online Support Program, University of Kansas School of Education, $7,000, Submitted 03/01/2014 (06/01/2014 - 07/31/2014) . University (KU or KUMC). Status: Funded.

Selected Awards & Honors

Dr. Bob Frederick Educator Award
University of Kansas School of Education
2017

The Joyce Elaine Pauls Morgan Outstanding Teacher Award
University of Kansas
2015


KU Today
Connect with KU Health, Sport, & Exercise Sciences

KU School of Education Facebook page KU School of Education YouTube Channel KU School of Education Twitter Feed KU School of Ed instagram icon