Bachelor’s in Sport Management at KU


students and faculty gathered in group listening to speaker

Program Overview

The bachelor's degree in sport management at the University of Kansas prepares students for a variety of positions in the sport and athletics industry: professional athletics, intercollegiate athletics, as well as other sport and health-related organizations. Students learn from full-time faculty who are prominent scholars and expert practitioners. Students also get to interact with program alumni and other sport professionals working for organizations such as the Kansas City Chiefs, Sporting Kansas City, Kansas City Royals, and KU Athletics.

Career Outcomes in Sport Management

Students who graduate with a bachelor’s degree in sport management from the University of Kansas will prepare for positions in a field that continues to be one of the fastest growing sectors in the United States. Graduates have left KU to serve in a variety of positions within the sporting industry and related fields.

Potential position titles after graduation include:

  • Ticket sales manager
  • New membership sales consultant
  • Youth soccer coordinator
  • Marketing & foundation coordinator
  • Guest services specialist
  • Events & operations coordinator


Career Statistics

$47K

Graduates can expect a median starting salary of $47,000 in Kansas, according to salary.com.

Minor options

Students can customize curriculum for the area of sport they are most passionate about.

Field experience

Students are able to take ownership of their education and recognition for hands-on learning both inside and outside of the classroom.

Graduate study

Those who choose to pursue an advanced degree after graduation are considered for many highly-selective master's & doctoral programs across the U.S.

Thinking about sport management?

Let us know you’re interested in the program. We would love to connect with you to discuss the program’s curriculum, steps necessary for admission to KU, and what to expect during the professional program admission process one you have become a Jayhawk.

Jayhawk with circular background for member with no photo present

The best part about the sport management program at KU is the connectivity between the students and faculty. From the advisors to the professors, they make you believe you belong to more than just a program and truly want to set you on the best path to succeed in your desired career.


Becker Elbanna
Anticipated Class of 2023

brag points

#20
Top 20 ranked School of Education & Human Sciences
53%
Average full-time employment rate
36%
Average graduate school enrollment rate
Robinson Center from the North side of the building
Jerica Burgess, academic advisor
Robinson Center , Room 130
1301 Sunnyside Avenue
Lawrence , Kansas 66045-7567