Austin Bogina
- Assistant Teaching Professor
- Undergraduate Program Director of Sport Management
- School of Education and Human Sciences, Department of Health, Sport & Exercise Sciences
Contact Info
Biography —
Dr. Austin C. Bogina is the Undergraduate Program Director of Sport Management and an Assistant Teaching Professor at the University of Kansas. He also assists in leading the Department of Health, Sport, and Exercise Science’s Name, Image, and Likeness certification. A Southeast Kansas native and farm kid from Arma, Dr. Bogina graduated from Pittsburg State University in 2016, with a Bachelor of Science in Elementary Education (Kindergarten-6th), followed by a Master of Science (2019) and Doctorate (2022) in Sport Management from the University of Kansas, both with an emphasis in entrepreneurship. Dr. Bogina has published in journals such as Sport Marketing Quarterly, the International Journal of Sport Management, the International Journal of Sports Marketing and Sponsorship, the International Journal of Sport Communication, and the Journal of Amateur Sport. His current research agenda focuses on marketing, consumer behavior, sponsorship, revenue generation, and participation in the sports industry. Dr. Bogina’s service to campus includes coaching KU Sport Management’s undergraduate sports sales and competition teams, serving as the Event Director for the annual Mawson Scholar Speaker Series event, as the Faculty Ambassador for KU’s Health, Sport, and Exercise Sciences Department, serves on the Athletic Director’s Advisory Council, designing and teaching KU Sport Management’s Study Abroad and Global Experience trips, and is the faculty representative of the KU Student Relays Committee and the KU Club Baseball team. His own sports industry experience includes working in college athletic fundraising and development, event operations, media operations, corporate partnerships and activation, and coaching.
In 2023, Dr. Bogina was selected to serve on the Emerging Leaders Advisory Board for the Greater Kansas City Sports Commission & Foundation. Outside of the sports industry, Dr. Bogina supports the local community by substitute teaching kindergarten through high school for the Lawrence, Kansas USD 497 school district.
Dr. Bogina is an avid runner; he qualified for the 2020 and 2024 U.S. Olympic Trials in the marathon. Represented Team USA at the 2019 Road 50k World Championships in Brasov, Romania. Finished as National Runner-Up in the 2019 U.S. Road 50k Championship. Former NCAA Division II cross country/track and field student-athlete for the Pittsburg State Gorillas (2x NCAA Cross Country National qualifier).
Education —
Research —
The intersection between marketing, consumer behavior, sponsorship, and revenue generation, with an emphasis on participatory sports as catalysts for community development and positive changes in society.
Selected Publications —
Bogina, A.C., Aicher, T.J., Bogina, K.C., & Gordon, B.S. (2025). A Failed Relationship or a Great Opportunity: Professional Runners’ Experience With Sponsorships. Sport Marketing Quarterly, 34(2), 142–155. https://doi.org/10.32731/SMQ.342.062025.04
Clemons M. & Bogina, A.C., (2023). Agenda setting and framing of American marathon television coverage. International Journal of Sport Communication. https://journals.humankinetics.com/view/journals/ijsc/aop/article-10.1123-ijsc.2023-0194/article-10.1123-ijsc.2023-0194.xml
Statz, K.M., Bogina, A.C., Schmult, J.S., & Gordon, B.S. (2022). Salute to service or salute to skepticism? An empirical analysis of the NFL’s military campaign. International Journal of Sports Marketing and Sponsorship. Vol. 24 No. 4, pp. 661-681. https://doi.org/10.1108/IJSMS-05-2022-0102
Bogina, A.C., Feng, Y., Connor, B.N., & Gordon, B.S. (2022). Navigating sport sponsorships: A new direction post-COVID-19. International Journal of Sport Management. 23(4).
Bogina, A.C. & Gordon, B.S. (2021). Investigating student-donor memberships within collegiate athletics. Journal of Amateur Sport. 7(2). https://doi.org/10.17161/jas.v7i2.15231