Bachelor’s in Sport Management at KU


students and faculty gathered in group listening to speaker

Program Overview

The bachelor's degree in sport management at the University of Kansas prepares students for a variety of positions in the sport and athletics industry: professional athletics, intercollegiate athletics, as well as other sport and health-related organizations. Students learn from full-time faculty who are prominent scholars and expert practitioners. Students also get to interact with program alumni and other sport professionals working for organizations such as the Kansas City Chiefs, Sporting Kansas City, Kansas City Royals, and KU Athletics.

Career Outcomes in Sport Management

Students who graduate with a bachelor’s degree in sport management from the University of Kansas will prepare for positions in a field that continues to be one of the fastest growing sectors in the United States. Graduates have left KU to serve in a variety of positions within the sporting industry and related fields.

Potential position titles after graduation include:

  • Ticket sales manager
  • New membership sales consultant
  • Youth soccer coordinator
  • Marketing & foundation coordinator
  • Guest services specialist
  • Events & operations coordinator


Career Statistics

$47K

Graduates can expect a median starting salary of $47,000 in Kansas, according to salary.com.

Minor options

Students can customize curriculum for the area of sport they are most passionate about.

Field experience

Students are able to take ownership of their education and recognition for hands-on learning both inside and outside of the classroom.

Graduate study

Those who choose to pursue an advanced degree after graduation are considered for many highly-selective master's & doctoral programs across the U.S.

Thinking about sport management?

Let us know you’re interested in the program. We would love to connect with you to discuss the program’s curriculum, steps necessary for admission to KU, and what to expect during the professional program.

Taylor Durst

"Being a part of KU Sport Management is an experience like no other. Not only have I learned about the inner workings of the sporting industry from experts in the field, but I have gotten the chance to gain real world professional experience through the many opportunities the program has provided."


Taylor Durst
Senior in Sport Management

Statistics

#11
Public School of Education & Human Sciences
60%
Employed in degree field
26%
Obtained further education
An aerial view of Joseph R. Pearson Hall from the East side
School of Education & Human Sciences
Joseph R. Pearson Hall , Rm. 221
1122 West Campus Rd.
Lawrence , Kansas 66045-3101